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If you've ever wondered whether you should include telemarketing in your marketing mix, here are 8 reasons (and the answer is yes). Telemarketing is tangible - it's results-driven and provides you with a quantifiable outcome which makes it easy to measure and evaluate whether your campaign is successful or not. You're targeting the decision maker - the person you need to speak to directly to get an outcome. So there's no time-wasting speaking to the wrong person! You work wit

Discover why verifying leads during the cooling-off period is essential for better ROI. Learn how SMEs can reduce wasted spend, improve conversion rates, and build stronger pipelines.

Discover the five biggest lead generation mistakes B2B companies make — and how to avoid them. Learn how to attract, qualify, and convert better leads with smarter marketing.