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8 Great Reasons to Outsource Telemarketing Rather Than Do It In-House

  • DJR
  • 6 days ago
  • 2 min read
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Not all businesses have the time or the skill in-house to undertake telemarketing effectively. And not everyone enjoys making cold calls! There are a number of reasons why successful businesses choose to outsource their telemarketing. Here are 8 key reasons:

 

  1. You benefit from using professionally trained and experienced telemarketing personnel. You don't have to explain to them how to make cold-calls (or deal with staff who don't like doing it!) - it's what they are paid do day in, day out and they know how to react to a prospect's various objections. 


  2. You don't need any additional office space, computers, phone lines or people as all the resources are provided by the telemarketing supplier. 


  3. A telemarketing supplier will have the flexibility and scalability required to undertake your specific telemarketing campaign requirements. Whatever the number of days per month you require, they can manage it. 


  4. Outsourcing this function gives you more time to spend on other important parts of your business and, in particular, attending sales meetings and following up warm sales leads. 


  5. Staff holidays, sickness or leavers is not an issue because the telemarketing supplier has additional, trained staff which ensures that your sales generation activities remain constant to support your sales targets. 


  6. Telemarketing teams are target driven. They are completely focused on undertaking your telemarketing campaign and delivering the agreed results. Unlike in-house staff, they will not get distracted by anything else. 


  7. By outsourcing you will not incur any recruitment costs from employing staff in-house. No advertising, no interviews, no employment hassles, no salaries. 


  8. If you don't have any experience managing telemarketing campaigns then you'll see results far quicker by outsourcing to an experienced telemarketing supplier. In most cases, your staff were not employed to undertake telemarketing campaigns, outsourced staff are. 


 

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