VISION

Introduction: The Problem with “Brochure” Websites In too many B2B businesses, the company website is treated as an online brochure. A static showcase of products, services, and contact details. It looks professional, maybe even stylish, but it’s not selling . It’s not collecting data, nurturing visitors, or guiding potential customers toward a conversation. The reality is that a brochure site might tell people what you do, but a lead generation website  shows people why they

Introduction: The Evolution of B2B Email Marketing Email marketing has been a staple of B2B marketing for decades, but the landscape in 2025 is very different from what it was even five years ago. Spam filters, stricter privacy regulations, and a more discerning audience mean that old tactics no longer work . Yet, email remains one of the highest ROI channels in B2B marketing , especially when used strategically. The key is knowing what actually works today . Campaigns that g

Discover why verifying leads during the cooling-off period is essential for better ROI. Learn how SMEs can reduce wasted spend, improve conversion rates, and build stronger pipelines.

Discover the five biggest lead generation mistakes B2B companies make — and how to avoid them. Learn how to attract, qualify, and convert better leads with smarter marketing.

In manufacturing and engineering, strategy often revolves around precision, efficiency, and continuous improvement. Yet, when it comes to marketing and business development, many firms operate without a clear diagnostic tool to identify where they stand, and where they can grow. That’s where SWOT analysis comes in. But here’s the catch. While most companies complete a SWOT (Strengths, Weaknesses, Opportunities, Threats) exercise, few actually use it to create measurable growt

Following on from the previous blog of the first 8 pillars of a successful marketing strategy, small and medium-sized enterprises (SME’s), marketing can often feel like a moving target. Budgets are tight, competition is fierce, and the temptation to “try everything” can lead to scattered efforts that don’t deliver results.

For small and medium-sized enterprises (SME’s), marketing can often feel like a moving target. Budgets are tight, competition is fierce,...

Discover why most B2B sales strategies fail and how DJR Marketing’s structured VISION framework creates sustainable growth. In today’s...