If you've ever wondered whether you should include telemarketing in your marketing mix, here are 8 reasons (and the answer is yes).

1. Telemarketing is tangible - it's results-driven and provides you with a quantifiable outcome which makes it easy to measure and evaluate whether your campaign is successful or not.
   
   
2. You're targeting the decision maker - the person you need to speak to directly to get an outcome. So there's no time-wasting speaking to the wrong person!
   
   
3. You work with a defined target market selecting the database by sector, company size, location, number of employees or turnover.
   
   
4. If done properly, telemarketing is personal - you build a rapport with the person you're speaking to. It's also a two-way communication process which you don't always get with other forms of marketing.
   
   
5. Information from all telephone conversations including outcomes, is recorded and can be used to inform your future marketing activities.
   
   
6. You can get immediate results with telemarketing - appointments can be set for you by the telemarketer at the time of the call so there's no delays.
   
   
7. Telemarketing is an effective use of time. In the time it can take to attend one face to face meeting, a telemarketer can have spoken to 15-20 decision makers and got an outcome.
   
   
8. Telemarketing is a cost effective marketing tool. Teams can make approximately 100+ dials in a day and can speak to 30-40 decision makers.

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