8 Great Ideas for why Summer is Great for Generating New Leads
Most people think that the summer months, namely July and August, is a poor time to undertake cold calling to generate new business leads and face to face appointments. However, from my experience, this couldn't be further from the truth. July and August are in fact very good months to cold call and here are our 8 Great Ideas why:
- Unless you're very wealthy, most people are not on holiday for the whole of the summer. Most people are typically on holiday for one or two weeks, which means they are in the office for the rest of the summer
- Many companies slow down during the summer period, so key decision makers may have more time to talk to you which increases the chances of booking face to face appointments
- Receptionists / PAs may be on holiday so it will be easier to get through to the decision maker
- Due to the increased cost of holidays during the six weeks school holiday, most people without children tend to take their holidays in the Autumn. This means they'll be available to talk to you during the summer
- Because of the way we structure our telemarketing campaigns, if we call a company and the decision maker is on holiday, it will be diarised for a call-back' when they are next in the office. So it's not a lost call
- Decision makers are not expecting many cold calls during this period so their guard will be down, unlike at other times of the year
- If you undertake some telemarketing activity during the summer period, you will have a diary full of appointments and leads at the start of the final four months of the year and, depending on your sales cycle, plenty of new sales for this period. You should plan to have appointments all year round
- If you leave your telemarketing until September then you'll find yourself competing with your competitors all wanting to speak to the decision maker. Stay ahead of your competition: start calling your target companies sooner rather than later.
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